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12 Universal Laws of Social Media | Lessons From Building An Audience to 175k+ Followers: There are fundamental laws to physics, immutable laws to marketing, and universal laws to social media. In this post, you'll learn 12 laws you can use to grow on any social media platform.
 
 

 
 
Wisdom

1/ Capture Creativity Before It Cools Off: Have a dedicated space where you can store those ideas, like a Notes tab that’s synced between your phone and laptop. Over time, this will be the content warehouse that you can visit anytime you’re having trouble coming up with new ideas for content - Alex and Books

2/ 5 ‘A’s of mistake making: Aware – Acknowledge – Apologize – Act – Apply additional generosity. Reverse roles in the mistake and do more than you would expect in the return – Danny Meyer

3/ Don’t Care More About the Food Than the People: The public must understand the true cost of eating out is doing the right thing by people, not just the animals and plants - Danny Meyer

4/ Subtle Normative Rules are Ruthless: “The worst mistake you can make in a social setting is to appear not to understand the implicit rules of the game, like dress codes”. People use the ambiguity around a rule set to exclude other people. If you have subtle normative rules, it’s a nasty way of practicing exclusion – Rory Sutherland

Health

5/ Maybe You Should Lay Off the Melatonin: Melatonin suppresses puberty and has negative effects on sex hormones – instead try a cocktail of mangesium threonate at 200-400mg 2-3 hours before sleep, theanine 200-400mg, and apigenin 50mg – Andrew Huberman, PhD - Stanford

6/ Perhaps the Tumeric too…: Turmeric is a potent DHT antagonist but quickly reversible if you stop taking it  - Andrew Huberman, PhD - Stanford

7/ Tips to Optimize Sleep: (1) Within 30 minutes of waking up, go outside and view sunlight for 2-10 minutes; (2) get first bright light exposure 14-16 hours prior to the desired bedtime; (3) dim light in the evening hours; (4) avoid bright light and blue light 11pm-4am - Andrew Huberman, PhD - Stanford

8/ Supplements to Optimize Testosterone and DHT l=Levels: (1) tongkat ali at 400mg per day; (2) Fadogia agrestis at 425mg once per day  - Andrew Huberman, PhD - Stanford

9/ Microbiome Tip: 2-3 servings of fermented foods per day dramatically reduces inflammatory cytokines so body heals faster (e.g., kombucha, kimchi, other fermented foods) - Andrew Huberman, PhD - Stanford
 
Wealth

10/ 6 Emotional Skills for Hiring: Optimistic kindness, intellectual curiosity, work ethic, empathy, self-awareness, and integrity Danny Meyer

11/ Own Your Audience: In today’s world, it’s too risky to be on only one social media platform. Your account can get hacked, banned, or canceled at any moment. After attracting attention on public platforms, work on moving your audience to a private platform (website, newsletter, etc.). You want to have a direct relationship with your audience and a line of communication that can’t be taken away from you. – Alex and Books

12/ Why Sales Work: Create artificial scarcity and magnify the economic effects because part of the sale is a narrative: “Normally this is a really expensive thing, but because we need to clear our stock, you get an expensive thing for a low price” – Rory Sutherland

 
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Podcast Notes · Home Is Where The Headphones Are · Chappaqua, New York 10514 · USA